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How To Instantly AMPLIFY Your Sales Letter Headline

by Marvin Haycock

There are many effective headline strategies, but here’s the simplest one and it’s often overlooked because people think it’s just too easy.

Simply Address Your Target Market In Your Headline.

If you’re selling to doctors, you don’t want plumbers to read your ads. You’ll be wasting everyone’s time. Using the name of your target market in your headline is like shouting their name at the top of your lungs.

 
You’ll get their attention and that’s what headlines are all about.

Here are some fictitious examples:

Doctors, Cut Your Overheads By 57% In Less That 7 Days!
Actors, I Will Show You How To Land The Role Of Your Dreams—Guaranteed!
All Single Moms With 5 Kinds, Two Cats And A Migraine Get Relief TODAY!
Simple? Yes. But It LITERALLY amplifies your message in your prospects’ minds.

It’s also one of the fastest ways to guarantee that your ideal target market hears your advertisement and routes out useless clicks to your website.

Now before you say “I’ve heard this before” or you attempt to apply it to all of your campaigns, let me give you a few very important words of advice about this tactic…

Firstly, it’s NOT as effective in e-mail subject lines. If you’re like me then you probably think “spam” whenever you see those e-mails with subject lines that start like this:

=> Attention Business Owners…
=> Health Fanatics….
=> Educators Pay Attention…
=> Etc…etc…etc…

So use this tool ONLY on your website sales pages. When you do, you’ll see in immediate increase in your clicks-to-sales conversion rate.

I’ll be releasing a new product soon using this same headline technique to focus my ad copy like a high-powered laser beam.

Take a look over your products/services and you’ll almost certainly find some that could benefit from a sledgehammer tactic like this. Try it. You just might like it.

Marvin Haycock is the world's first and most celebrated Internet Marketing super spy! He has made a full time living on the Internet for the past 3 years and is the driving force behind trend setting products like "The 16-Minute Speed Reading Audio Program", "The Platinum Software Collection", "7-PROVEN Insider Secrets" and the "Bulletproof List Building System". He reveals all of his secret marketing strategies at his website: http://www.SecretAgentReports.com.

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