You Are Here: Home > Articles > Copywriting > Article

 

How To Instantly AMPLIFY Your Sales Letter Headline

by Marvin Haycock

There are many effective headline strategies, but here's the simplest one and it's often overlooked because people think it's just too easy.

Simply Address Your Target Market In Your Headline.

If you're selling to doctors, you don't want plumbers to read your ads. You'll be wasting everyone's time. Using the name of your target market in your headline is like shouting their name at the top of your lungs.

You'll get their attention and that's what headlines are all about.

Here are some fictitious examples:

Doctors, Cut Your Overheads By 57% In Less That 7 Days!
Actors, I Will Show You How To Land The Role Of Your Dreams—Guaranteed!
All Single Moms With 5 Kinds, Two Cats And A Migraine Get Relief TODAY!
Simple? Yes. But It LITERALLY amplifies your message in your prospects' minds.

It's also one of the fastest ways to guarantee that your ideal target market hears your advertisement and routes out useless clicks to your website.

Now before you say "I've heard this before" or you attempt to apply it to all of your campaigns, let me give you a few very important words of advice about this tactic...

Firstly, it's NOT as effective in e-mail subject lines. If you're like me then you probably think "spam" whenever you see those e-mails with subject lines that start like this:

=> Attention Business Owners...
=> Health Fanatics...
=> Educators Pay Attention...
=> Etc...etc...etc...

So use this tool ONLY on your website sales pages. When you do, you'll see in immediate increase in your clicks-to-sales conversion rate.

I'll be releasing a new product soon using this same headline technique to focus my ad copy like a high-powered laser beam.

Take a look over your products/services and you'll almost certainly find some that could benefit from a sledgehammer tactic like this. Try it. You just might like it.

Marvin Haycock is the world's first and most celebrated Internet Marketing super spy! He has made a full time living on the Internet for the past 3 years and is the driving force behind trend setting products like "The 16-Minute Speed Reading Audio Program", "The Platinum Software Collection", "7-PROVEN Insider Secrets" and the "Bulletproof List Building System".

 

Share this article:

TwitCount Button


comments powered by Disqus

Get free news, updates, strategies and special offers from Internet Mastery Center delivered to your inbox. Simply fill in your name and e-mail address to download your FREE e-book in the right sidebar. It only takes a MINUTE!   For top stories in Internet Marketing, follow us on Twitter at @webmastery.

Recommendations

Passive Profit Breakthrough

Passive Profit Breakthrough

Discover how to make your first $10,000 dollars per month and beyond with list building, e-mail marketing and affiliate marketing.

Speed Wealth

Speed Wealth

Discover the secret hacks and tricks used to generate no-cost laser-targeted traffic and generate $100+/day in ANY NICHE!

Latest Blog Posts

For more Internet Marketing updates >>

 

Thursday, 14 Dec 2017 11:43 AM

Loading

Download your FREE report on social networking/bookmarking.

Monetizing Secrets Of Going Web-SocialInside this 92-page report is a social media marketing blueprint proven to generate more traffic and leads with the latest Web 2.0 strategies. It focuses on 2 hot aspects of Web 2.0: social networking and content propagation. It also suggests resource links to Web 2.0 scripts and tools and how you can employ Internet Marketing techniques to convert visitors from social networking sites.

Subscribe Now...It's FREE!

Connect With Nelson At:

          

Blog Profits Blueprint

Hosted By Web Hosting by iPage

Submit Your Links


Internet Mastery Center has been providing Internet Marketing expertise since December 2003. Its mission is to ensure every aspiring marketer is well equipped with all the necessary Internet Marketing know-how and programs.
Copyright © Internet Mastery Center. All rights reserved.   
Anti-Spam Policy | Terms Of Use | Privacy Policy | Affiliate Agreement | Site Map