You Are Here: Home > Articles > Branding, Advertising, Marketing & Sales > Article

 

What Is Your Unique Selling Position?

by Nelson Tan

One of the biggest issues any business would face is its unique position in the market. If you've not got a unique position, then you'll find that you've got nowhere to "stand out" of the crowd throughout your promotion.

USPs were originally defined around the 40s as a position a company took to make them stand out from their competitors and make the customers of said competitors switch to them. It works as an understandable and tangible reason for people to buy your product, over that of other competing products, or as a benefit that your competitors don't offer.

For example, a bank in the UK can be promoting itself based on these propositions:

1) All call centers are in the UK—so no one is dealing with crackly lines, or broken English due to the call centers being based in a lower-cost area of the world.

2) It has no middlemen—which means there's no commissions to pay to anyone.

3) It has no shareholders, so it does not charge money for things that should be free.

That's the USP for that bank and it has resulted in many people switching to it.

The USP is anything that makes you 'different' from your peers. The only caveat to this is to make sure it's a clear difference—anything unclear, or too technical may not work, or be completely overlooked by your customers, thereby creating no reason for them to switch to you or choose you over your competitors.

Your unique sales position is a clearly defined statement of what your business stands for—what makes it special apart from others, and is your key to monopolizing a stake in your customers' mind. If you have not thought of a USP before, why not think through all the departments of your business e.g. finance, accounting, human resources, sales and marketing, pre- and post-sales support etc. and discover if there's anything outstanding enough to be worth telling your customers about it? Just don't be shy about promoting it.

Say, your USP could be your customer service position, whether it has to do with your response time, or your guarantee. But if your rivals are also competing on response time, one strategy is to flesh out a true instance or circumstance as a case study for prospects to refer to. By this method you're telling the story of how Mrs. Smith became very relieved that fast response time had saved her husband's life and therefore became a high-profile testimony for the hospital. People love inspiring stories because they are what make incidents sound special and unique. This would be your USP angle.

Ultimately, having a USP is nothing more than a matter of positioning perspectives. How do you want your business to be viewed by your prospects compared to others? It certainly helps that each individual's needs are already different. All you can do to the best of your abilities is to craft that position to match their needs, thereby gaining a competitive edge over other merchants/vendors. Thereafter, everything you do to reinforce the USP is to instill confidence in the prospects that your proposed solutions will work out. You will have to be fluid and flexible in your approach to reconcile with a wide range of different needs and yet align your corporate values with the common points shared by these needs in order to serve well and consistently in the business.

Nelson Tan is the webmaster behind Internet Mastery Center where you can download $347 worth of FREE Internet Marketing gifts!

 

Share this article:

TwitCount Button


comments powered by Disqus

Get free news, updates, strategies and special offers from Internet Mastery Center delivered to your inbox. Simply fill in your name and e-mail address to download your FREE e-book in the right sidebar. It only takes a MINUTE!   For top stories in Internet Marketing, follow us on Twitter at @webmastery.

Recommendations

Passive Profit Breakthrough

Passive Profit Breakthrough

Discover how to make your first $10,000 dollars per month and beyond with list building, e-mail marketing and affiliate marketing.

Speed Wealth

Speed Wealth

Discover the secret hacks and tricks used to generate no-cost laser-targeted traffic and generate $100+/day in ANY NICHE!

Latest Blog Posts

For more Internet Marketing updates >>

 

Monday, 18 Dec 2017 12:17 AM

Loading

Download your FREE report on social networking/bookmarking.

Monetizing Secrets Of Going Web-SocialInside this 92-page report is a social media marketing blueprint proven to generate more traffic and leads with the latest Web 2.0 strategies. It focuses on 2 hot aspects of Web 2.0: social networking and content propagation. It also suggests resource links to Web 2.0 scripts and tools and how you can employ Internet Marketing techniques to convert visitors from social networking sites.

Subscribe Now...It's FREE!

Connect With Nelson At:

          

Blog Profits Blueprint

Hosted By Web Hosting by iPage

Submit Your Links


Internet Mastery Center has been providing Internet Marketing expertise since December 2003. Its mission is to ensure every aspiring marketer is well equipped with all the necessary Internet Marketing know-how and programs.
Copyright © Internet Mastery Center. All rights reserved.   
Anti-Spam Policy | Terms Of Use | Privacy Policy | Affiliate Agreement | Site Map