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Sunday, 27 May 2012
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How
To Upsell
by
Nelson Tan
Upselling
is the art of selling the next consecutive product immediately
after your customers have bought the first one. This
helps you ride on his/her purchasing momentum.
The
normal advice is that upselling occurs on the Thank You/product
download page. Actually, if you can make a sharp distinction
between the various Thank You pages you may
already have on your site, you can advertise more products than
you may think.
Here
are some 'labels':
1)
Newsletter Thank You Page
2) Paid Product Thank You Page
3) Members Area Sign-up Page
4) Use your 404 Code for your 404 error page at your site (sell
a product every time visitors got your URLs wrong!)
5) Safelist Sign-up Thank You Page (if you run a safelist)
6) E-mail Confirmation Page
7) Opt-In Thanks You Page
8) Are there any more?
See?
There are more places you can sell than you ever thought of.
You can even include Adsense ads for additional income-by-clicks.
This
is your homework: review all your Thank You pages and think
of at least 2 products related to the subject matter of each
page so that you can put them in.
Think
of creative ways to make offers that are only exclusive to a
few Thank You pages. Especially for the 404 error page, make
your visitors feel they 'stumble' into a once-in-a-lifetime
offer they can't resist, and you would hook
them to a sale. For your interest, the 404
Genie stops you from incurring opportunity cost with error
pages and makes them profitable!
Nelson
Tan is one-half of the Internet
Mastery Center. Create Your Online Profits with the RIGHT
Products, Environment and Mindset!
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