You Are Here: Home > Resource Articles > Branding, Advertising, Marketing & Sales > Article

How To Upsell

by Nelson Tan

Upselling is the art of selling the next consecutive product immediately after your customers have bought the first one. This helps you ride on his/her purchasing momentum.

The normal advice is that upselling occurs on the Thank You/product download page. Actually, if you can make a sharp distinction between the various Thank You pages you may already have on your site, you can advertise more products than you may think.

Here are some 'labels':

1) Newsletter Thank You Page
2) Paid Product Thank You Page
3) Members Area Sign-up Page
4) Use your 404 Code for your 404 error page at your site (sell a product every time visitors got your URLs wrong!)
5) Safelist Sign-up Thank You Page (if you run a safelist)
6) E-mail Confirmation Page
7) Opt-In Thanks You Page
8) Are there any more?

See? There are more places you can sell than you ever thought of. You can even include Adsense ads for additional income-by-clicks.

This is your homework: review all your Thank You pages and think of at least 2 products related to the subject matter of each page so that you can put them in.

Think of creative ways to make offers that are only exclusive to a few Thank You pages. Especially for the 404 error page, make your visitors feel they 'stumble' into a once-in-a-lifetime offer they can't resist, and you would hook them to a sale. For your interest, the 404 Genie stops you from incurring opportunity cost with error pages and makes them profitable!

Nelson Tan is one-half of the Internet Mastery Center. Create Your Online Profits with the RIGHT Products, Environment and Mindset!

Comment

Tell A Friend

Print

Bookmark

Main Section

Hot Recommendations