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20
Ways To Profit With E-Books
by
Priya Shah
My habit of collecting every free e-book I could lay my hands
proved very profitable to me while building my business.
Here are 20 ways that you can use free e-books to boost your
profits.
1. Build Your List
Use free e-books as an incentive to get more people to join
your list.
2. Keep Your Subscribers
Give away a new free e-book every time you mail your list or
at least every month, so they have a reason to stay subscribed.
Create a subscribers-only e-book library and keep adding new
ones often.
3. Get More Affiliates to Promote Your Product
Offer free and rebradable e-books as an incentive for join
your affiliate program.
4. Sell Customization Rights to Your Own E-Books
If you've written an e-book and have a number of affiliate
links in it, you can make more money by selling the customization
rights.
5. Back-End Profits
Purchase customization rights to other e-books and give them
away free to your list. Profit when they purchase something
through your links.
6. Become an Instant 'Expert'
Write an e-book on a topic that you know well and give it away
to a target market. Once people know you as an expert on your
subject, they will be more willing to spend money with you.
7. Grow Your Downline
Offer free e-books as an incentive to join a program under
you. Allow your downline to give away the e-books as well so
they can build their (and your) downline.
8. Become a Leader
Train your team by giving away free e-books that help them
learn how to build their business. E-books help you save on
the cost of ordering printed copies and shipping them to your
distributors.
9. Boost Your Website Traffic
Write an e-book yourself and insert your website links in a
way that gives your readers a compelling reason to visit your
website, either for the resources you offer or an invitation
to download more e-books.
10. Survey Your List
Have a great idea for a new product or e-book, but need to
find out if there's a market for it? Create a survey and use
free e-books to entice people to respond. To ensure a good response
to your survey, offer two or more e-books, or a product that
you own, or even a download of the product you plan to create
as a result of the survey.
11. Get Viral
Give away a free e-book that others can brand with their own
links so they will give it away eagerly to their own lists.
Include your own affiliate program, or traffic exchange programs,
or two-tier or multi-tier affiliate programs that readers can
join through your links, to get most from this strategy.
12. Get Free Advertising
Give away a free e-book that hasn't been circulated much or
one of your own products or e-books to e-zine editors in exchange
for free ads in their e-zine.
13. Get Joint Venture Partners
Make your JV offer more attractive by offering your partners
a valuable or unique e-book that you own or have the right to
give away.
14. Build Link Popularity
Get others to link to your website by offering them free e-books
or one of your own products. The more links you have pointing
to your website, the higher you will rank on search engines
and the more traffic you will get.
15. Promote Your Own Products
Offer free preview versions (say, the first few chapters) of
an e-book that you wrote to promote it and get more people to
buy it from you. Combine this with a rebrander to get a viral
effect and increase downloads of your preview version. If you
are selling a software product, give away a free report that
explains why your software solves your target market's problem
and how it will benefit them.
16. Enhance the Value of Your Product
Give away free e-books as bonus products along with your own
product to enhance its value. This works best if the bonuses
are related to the topic of the product you are selling.
17. Keep in Touch with Your Customers
Send your customers free e-books often to show them you value
their business and remind them of your products in a way they
won't object to.
18. Get Testimonials
Offer free e-books or bonuses to existing customers in exchange
for testimonials that you can put up on your sales page.
19. Boost Flagging Sales
When sales are low, create an e-book with discount coupons
or special offers and give them away to your customers. You
can also use this strategy to boost holiday sales.
20. Revive Your Old Articles
Update or rewrite old articles or sections of your e-zine archives
and compile them into an e-book to give them a new lease of
life.
Priya Shah
is the CEO of eBrand360.
Her areas of specialization are Internet
marketing, search
engine optimization and business
blogging.
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