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Sunday, 27 May 2012
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Magnetic
Business Cards: Make Your Marketing Message Stick
by
Chris Brunner
What is it about
magnets that draw people to leave them on fridges and file cabinets
for years at a time? Many people like to have the contact information
handy for common service providers without flipping through
a bulky phone book. Magnets are the perfect solution for being
seen in this situation. It's a win-win relationship for you
and the customer.
Put Magnetic Business Cards To Work For You
Almost any small business can take advantage of the advertising
power a magnetic business card holds. This includes:
- Pest control
- Repairmen & Contractors
- Veterinarians
- Realtors
- Food Delivery
- Insurance agents; and
- Hair/Nail/Tanning Salons
- Hand them out at:
- Conventions
- Open houses
- Tradeshows
- Product launches; or
- When you perform a service for the customer
You can stick magentic business cards to fridges, filing cabinets,
vending machines, appliances, cars, lockers, and just about
any other metal surface.
When your clients place your magnet, you instantly have an
advantage over the competition. Now, all the client has to do
is pick up the phone and call when they need you. They will
appreciate the fact that they didn't have to spend countless
minutes or hours flipping through the yellow pages trying to
pick one company to fulfill their needs. With their satisfaction
comes repeat and referral business for you. It's a snowball
effect that can't be beat!
On my fridge, you'll find magnets from Hooters and Wing Stop
restaurants, Domino's and Papa John's pizza, a heating and air
specialist, a massage therapist, the local veterinarian, as
well as the nail salon my wife goes to. I have no idea when
these magnets were placed there. All I know is that they don't
move from the prominent spots they were placed months or years
ago.
Creating Magnetized Business Cards
Now that you are convinced of the positive effects that magnetic
business cards can have for your company, what's the best way
to obtain them?
Option #1: Buy stick-on magnets and attach them to the back
your current business cards
You can buy magnets of various shapes and sizes at your local
craft store at a relatively cheap price. Take a hot-glue gun
and glue the magnets at each corner on the back of the cards.
The upside is that this is a cheap and easy method of creating
magnetized business cards. The downside is that it can be a
very time consuming process to attach the magnets and the end
result usually looks less than professional.
Option #2: Buy magnetized business card stock from your local
office supply store and print them yourself
Avery is a popular brand that offers these types of do-it-yourself
inkjet cards. With these, you print out your card design multiple
times on a sheet of paper that already has a full magnetic backside.
There is less work involved in creating them; however, magnetic
paper can be costly.
Another downside to this method is that inkjet printers don't
print well on magnetized card stock because the paper surface
is so thin. The ink from your printer will tend to glob on the
surface once the paper is saturated making your cards sticky
with the possibility of staining clothes and hands. Inkjet printer
ink cartridges aren't cheap either, so be sure to figure that
into your costs as well.
Using this method, you will end up paying the same, if not
more, than the next option...
Option #3: Have your magnetic business cards printed by a professional
commercial printer
While you may pay slightly more money for this method, taking
this route will save you time and earn much more business in
the long run. Your magnets will be printed on glossy, full sheet,
magnetized card stock paper specially formulated for high-resolution
press printing. Your magnets will look and feel professional
to your customers, and will have a better chance of getting
placed in a prominent spot on the fridge or file cabinet.
With recent breakthroughs in online printing technology, you
can design or upload your full color magnetic business cards
online and have them printed for less than it would cost you
to print on your inkjet. Take advantage of the marketing power
of magnetic business cards, and start seeing long term results
today.
Chris Brunner helps business people get great business
results through effective business card marketing. You can get
more free articles and order business cards online at GreatFX
Business Cards.

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