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Sunday, 27 May 2012
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Increase
Exposure And Profits With Powerful Memorable Business Cards
Using These 10 Strategies
by
B.Z. Riger-Hull
Your business card
is a valuable piece of real estate and a powerful tool for making
a connection and starting a relationship that can show your
potential clients the valuable solutions you can offer them.
1. Your business card is marketing real estate. Marketing is
all about making connections and building relationships. Using
all of the real estate on your business card is a powerful and
cost effective way to do that. If you are designing a traditional
business card make sure to use both sides of the card. Most
printing companies only charge a few dollars more to print on
the second side in black ink. Using both sides will allow you
to have plenty of "white space" and give plenty of
information so you can start making connections.
Some valuable things to include on the back of the card:
- The name of your book
- Testimonials from satisfied customers
- Information about your free e-zine
- A famous quote that reflects your mission and vision?
2. Don't make it hard for people to do business with you or
refer you! Make sure it is clear what you do. If your business
has a creative name that doesn't clearly illustrate what you
do make sure you have a tagline or provide a list of services
and solutions in the text on your card.
3. There is no rule that says you need to go with white card
stock, black ink, one side and four lines of text when laying
out your business card. Make an impact and a lasting impression
with your business card. You want people to remember you and
either keep your card handy or pass it along to a hot prospect.
A folded business card increases your marketing real estate
three fold and turns your business card into a mini-brochure.
Unique colors and textures give a lasting impression. There
are also interesting shapes and sizes but be careful not to
get too large, the beauty of business cards is that they are
small and easily fit in a wallet for handy reference.
4. Business cards are handy because they are an inexpensive
way to express the unique qualities and strengths of you and
your business. Because they are easy to carry and fit in your
potential clients wallet, purse, or pocket and easy to pass
along they are an excellent source of instant pass along word
of mouth about you and your business so make then stand out.
There is no rule they need to boring. At one convention I attended
there was a spiritual coach connecting with people; she based
a lot of her work on intuition and synchronicity and designed
several business cards that reflected different themes of the
solutions she provided for clients. She walked around and when
she connected with a potential client she fanned out a bunch
of cards and offered them to chose one. This was an excellent
way to start up a conversation and provide insights for the
person. Let your business card provide the essential business
information and the essential ingredient of saying something
about you.
5. Make sure key information like your phone number, e-mail
and website address stand out. It's also important to have your
mailing address or cell phone on the card as well. You want
to make it as easy as possible for your prospects to contact
you. Putting all of your contact information on your business
card will also give the person more confidence in your credibility
and desire to build relationships.
6. Use a positioning statement or tagline to clearly call out
the benefits of doing business with you. Remember the "what's
in it for me?" question. People don't want to hear about
your business features, they want to hear about the solutions
you provide. When you are creating your business card and are
thinking about the services you provide keep finishing the sentence
What that means to you is? This will help you be more customer
benefit focused in your language.
7. Always include your website address prominently on your
business card. Your website is one of the most effective ways
to build a relationship with potential clients and let them
learn how you can be of service to them. If you have a free
newsletter you can call attention to that on your business card.
Be sure to include your e-mail address as well. To be professional
and credible its important to have your own domain name and
corresponding e-mail address, rather than a free e-mail or AOL
e-mail address.
8. What is it that makes you stand out that lets people know
how your product or service will provide them with the solutions
they want? This is your unique selling proposition or positioning
statement. This is so important it should be right under your
business name and title or under the name of your business in
the logo area. If you don't have one of these clearly articulated
yet, this is an excellent opportunity to create one and clearly
position yourself in the hearts and minds of your clients.
9. It is important to have a consistent feel and look to all
of your marketing materials. Your logo should be something interesting,
something that calls attention to your business and marketing
materials. When you design a logo keep it simple and make sure
it will reproduce at different sizes so you can easily fit it
on your business card and on your website. In marketing there
is the law of seven. Potential customers will need to see your
name at least seven times before they take action. Having a
recognizable and memorable logo will help keep you top of mind
and makes it easier to make an impression on prospects.
10. When someone asks, "Do you have a card?" You
should ALWAYS be able to say YES and hand one right over. No
matter where you are. Remember marketing is about building relationships
and connections not about selling. If your service or product
provides real value and solutions people will be delighted to
learn about you and recommend you to others. Make it easy for
them to remember you and spread the word with the convenience
of your business card. Business cards are not just for business
settings. Leave one at the restaurant with the tip, include
a few in with your bill payments, put them in with than you
notes to clients, or with product orders. Have them handy and
leave them everywhere.
B.Z.
Riger-Hull is certified as an Attraction Coach, Prosperity
Guide, Four-Agreements Facilitator & Tele-Course leader.
Start THRIVING in your Career, Business, Relationships, Bottomline
& Life. As one of America's most inspirational authors and
presenters, she has used her proven Essence Strategy to help
entrepreneurs and business professionals all over the country
create success on their own terms. The only 'risk' to doing
business with her is achieving Bodacious
Success beyond your wildest expectations.
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