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Sunday, 27 May 2012
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Double
Your Sales Potential With Double-Sided Business Cards
by
Chris Brunner
Swapping business
cards is one of the most basic and common forms of networking
in the business world. With something that is so common practice,
people often hand out cards blindly while not really thinking
about what the card does AFTER you hand it out.
How do your clients feel about your business card? Put yourself
in their shoes.
Is it valuable to them?
Does it solve a problem?
Take advantage of the extra real estate on the other side.
Most business owners don't utilize the backside of their business
cards. It's prime space to include important facts, offers,
and information that help sell your company to the holder. Including
valuable offers on your business card will make it worth holding
on to.
P.T.O: How to get someone to turn over your business
card
One small abbreviation added to the front of your cards can
double your success rate. P.T.O. (Please Turn Over) lets the
holder know there is something of value of the backside, and
it would be in their best interest to check it out. Alternatively,
you could include "See back for special offer" if
you have the space for it.
Now that you have their attention, reel them in with a:
- Survey, redeemable for a free gift
- Punch card for frequent clients
- Valuable coupon URL to a special web page targeting business
card recipients
Research your sector to learn what business card marketing
words will flip their switch and turn them on to your company.
Give them what THEY want.
Even if you only hand out 50 cards using this technique, you've
just created 50 opportunities for new business. Just imagine
the possibilities that would come with having 1000 highly effective
business cards floating around.
Now that you've found the secret recipe for business card marketing
success, hand those cards out wherever and whenever you can.
The more you hand out, the better chance you have of scoring
another life-time customer.
Chris Brunner helps business people get great business
results through effective business card marketing. You can get
more free articles and order business cards online at GreatFX
Business Cards.
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