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Sunday, 27 May 2012
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Increasing
Conversions
What
are conversions? A conversion is when you take a raw visitor,
and turn them into a buyer, member, or reader, depending what
your final goal is. Increasing your rate of conversion is pivotal
in running a successful website. Here are some tips on how to
increase your conversion rate.
–
Explain your product in detail. Shoppers do not want to ask
questions if they do not have to. Give the shopper all the information
they need to make the decision to purchase. Some shoppers will
leave if they do not find the information they are looking for.
– Include your phone number, or a link to your contact
page on all pages throughout your site. It is especially important
to include it on all product information pages and payment pages.
–
Price your product according to the market. Do some research;
make sure your product is competitive in the market. It is extremely
easy for someone to shop the competition online, so make sure
you know what they are going to find elsewhere, and that your
product is better.
–
Make sure your site is attractive. A user needs to feel secure
if they are going to buy online, if your site is not attractive,
they will not feel secure, and will not buy.
–
Provide multiple payment methods. Allow a user to pay in many
ways, such as PayPal.
Consider allowing checks, and use a payment provider that allows
for e-checks.
Following
these very simple tips will help you increase the effectiveness
of your online marketing campaign.
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