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Sunday, 27 May 2012
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Marketing
With Business Cards
by
Joe Love
Many businesses
today overlook the importance of business cards as a very powerful
marketing weapon. Their business cards contain just a name,
company, address and phone number. But smart and savvy marketers
know that an effective business card should also contain the
company theme and its prime benefits.
Business cards are fabulous marketing tools, so make them stand
out. For example you could have embossing, full-color, or artwork
on your business card. You could also have a fold-over business
card where the front has your name, address, and phone number,
and when it opens up, it becomes a mini-brochure. People appreciate
having the complete information right on one small item along
with the convenience of a business card. The important thing
to remember is that your business card must convey your identity
and the main benefit your product or service delivers.
If you have more than one business, then have a separate business
card for each one. Use the back of your business card to list
a special offer, such as a special discount or something free.
Business cards are only reminders, if your imagination limits
you to that usage. But they also can be very powerful selling
tools and marketing vehicles that set you apart from the competition.
Don't worry about the cost, if your business cards can net you
a nice profit.
Stay with the standard business card size so that yours fits
in a card storage file, wallet, or Rolodex. And use a type face
that is clear and easy to read. Be sure to include your business
name, your name, your address, phone number, and your e-mail
address. If you have a home-based business and don't want to
use your home address, then put your post office box on your
card.
Although you can have a printer design your card, it is well
worth the cost to have a good art director or graphic designer
design your cards. Especially if your cards are going to be
used at trade shows, in mailings or more than for just randomly
handing them out. The feel of good paper stock or the raised
lettering of your copy can turn a prospect into a customer.
The prime points to remember in creating a business card are:
* Your business card is a marketing opportunity; so use it.
* Be unique without calling attention to your cleverness.
* Give more information than the usual name, address, and phone
number.
* Use the back of your business card for a discount or special
offer.
* Invest in a great-looking card if a lot of prospects will
see it.
* Don't be skimpy with passing out your cards. Be generous.
You should always give people two business cards, one for their
rolodex and one to pass on to someone else. When you ask people
for their business cards, always ask for 3 or 4. Then you can
staple two cards in your rolodex. One under the person's name
or business name and the other under what they do. For example,
you could have sections in your rolodex for writers, designers,
programmers, etc. You can then pass the additonal cards on to
the appropriate people in your network.
In the communication age of today savvy Internet marketers
know that there is a whole world of offline businesses. They
know that potential customers still read newspapers and magazines.
Potential customers still listen to the radio and watch televison.
Potential customers still have rolodexes filled with business
cards.
Many of my clients tell me that their business card is really
a mini-brochure, and is one of their single most important marketing
tools. I can think of very few marketing tools that are so low
in price yet seen by such a high ratio of great prospects. The
bottomline is that you should never leave your home or office
without a pocket, wallet, or purse full of business cards.
Copyright © 2004 by Joe Love and JLM & Associates,
Inc. All rights reserved worldwide.
Joe Love
draws on his 25 years of experience helping both individuals
and companies build their businesses, increase profits, and
achieve total success. A former ad agency executive and marketing
consultant, Joe's work in personal development focuses on helping
his clients identify hidden marketable assets that create windfall
opportunities and profits, as well as sound personal happiness
and peace. Read more of his articles at http://www.jlmandassociates.com.
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