You
Are Here: Home
> Resource
Articles > Branding,
Advertising, Marketing & Sales > Article
|
Untitled Document
Top
Picks for
Friday, 03 Sep 2010
|
Are Most Of Your Business Cards Still In The Box?
by
Mike McDaniel
Without a plan to distribute your cards, there's no need to print them in the first place.
Don't fall into the trap of believing all the thinking about business cards is over once the order is placed. Wrong! The average person has more than half of their business cards still in the box at any given time.
Make a plan to empty your box of cards in 3 months or less; after all, those little cards are your most powerful marketing tool.
Always carry your cards with you. You never know when you may have an opportunity to start a business relationship. Always have one handy. "Let's see, I've got one here somewhere, no, that's a card I got yesterday, no, that's my kid's picture, here it is, no, that's not it either..."
Don't carry worn and wrinkled cards. Keep them fresh and flat. If they look less than perfect, pitch 'em. You should be able to quickly draw your card faster than an old west gunfighter on TV. If somebody gives you their business card, you should give them yours in return, face up.
Think of your card as a miniature billboard working for you. Leave it everywhere. More ad exposure leads to more business. If you designed your card well, your home address is not on it so you can leave it anywhere without fear a burglar will come visiting.
Many stores, banks and restaurants have bulletin boards. Keep a few push pins in your car. Always drop your card in the fishbowls offering a prize. Enclose a card with every check you send to pay bills.
Leave one on the table with your tip (as long as the tip is not embarrassing). Give one to friends. "Do you have my new card?" Keep a supply in a cardholder on your desk or at the front counter.
Ask your spouse to always carry your cards, ready to deliver should they meet someone who might be interested in your product or service. Keep spare cards everywhere so you never have to grope for one, or worse yet, not find one and end up scribbling your name on the back of someone else's card.
If anything on your card changes, bite the bullet, eat the expense, pitch 'em and print new ones.
Your business card is more than a reference tool, it can be your biggest marketing advantage for people to remember you and forget your competition.
BIG Mike is America's Small Business Advertising Expert, Celebrated Author, Consultant and Speaker. Get BIG Mike's latest advertising article at http://BigIdeasGroup.com/advertising.
Warning: ./cache/cf219b88e375f89446ed122638878500.spc is not writeable in /home/inter154/public_html/simplepie.inc on line 1779
| Hot
Recommendations |
 |
|
| Internet
Mastery Center Blog |
The 4 Stages Of Marketing Competence by Bob Bly
During my quarter century as a copywriter, I have observed that business owners and managers fall into one of four categories as far as their competence and skill in marketing is concerned. By recognizing which category you are in and taking the action steps recommended below, you can move up to the next level and [...]
CPA Instruments Review
We all know CPA offers can be a very lucrative business, but right now there are far fewer marketers who can teach CPA marketing than the majority of gurus who are still in affiliate marketing. Now here’s your chance to learn from someone who is a true CPA marketing master making a cool 6-figure income [...]
How To Sell High-Priced Info-Products by Bob Bly
“I want to charge $399 for my audio cassette album,” a small publisher told me. “But Nightingale-Conant also sells several audio albums on the same topic for $79,” I pointed out. “What makes yours worth 5 times more than theirs?” The answer most people would give is “because mine is better”. Well, maybe it is. [...]
Get Free Traffic EASIER Than PPC.
If you watch this video and keep buying PPC you gotta have a screw loose. Ryan Deiss has figured out how to get you all the traffic you need, FREE. Watch his presentation. Share and Enjoy:
Use The Magic Word by Clate Mask
When it comes to marketing, ‘free’ is one of the most powerful, most overused, and most wrongly used words in the English language. You see, when most people want to use this word in their marketing, they’ll write it in big, bold letters, slap it in the headline, and wait for it to work its [...]
|
|
