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Saturday, 11 Oct 2008
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10
Killer Ways To Sell Your Back-End Products!
by
Larry Dotson
A
back-end product is a product you attempt to sell your customers
after they have recently purchased a related product from your
business.
If
you're not trying to sell back-end products to your customers,
you're making a big mistake. It is easier to sell to existing
customers than it is to sell to new ones who don't trust your
business yet.
Below
are 10 killer strategies you can use to sell your back-end products
to your existing customers:
1.
When you ship people the first product they bought, insert a
flyer or brochure for your back-end product in the package.
2.
Give customers a free subscription to a customers only e-zine
when they buy your product. You could include your ad for your
back-end product in each issue.
3.
Send your customers greeting cards on holidays or on their birthday.
Include a small advertisement inside the card for your back-end
product.
4.
After people order your first product from your website, take
them to a "thank you" web page and include your back-end
product ad on that page.
5.
Send customers a free surprise gift after they order your first
product. You could attach another ad with the free gift for
your back-end product.
6.
If you're selling an electronic product, like an e-book, include
your ad for your back-end product somewhere inside the electronic
product.
7.
Give your customers a free membership into your "customers
only" private site. You could include your ad for your
back-end product somewhere inside the private site.
8.
Contact your customers by phone and ask them if they were happy
with their purchase. You could tell them about your back-end
product.
9.
Send your customers a "thank you" letter by mail or
e-mail. You could mention your back-end product somewhere on
the letter.
10. Ask your customers if they want to be updated in the future
when you have new product offers. You could have them sign up
to receive e-mail or snail mail updates.
Your
business will have a greater chance of surviving when you attempt
to sell back-end products to your existing customers.
Over
40,000 Free eBooks & Web Books when you visit: http://www.ldpublishing.com.
As a bonus, Bob Osgoodby publishes the free weekly "Your
Business" Newsletter—visit his website
to subscribe and place a FREE Ad! http://adv-marketing.com/business.
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