You
Are Here: Home
> Resource
Articles > Branding,
Advertising, Marketing & Sales > Article
|
Untitled Document
Top
Picks for
Sunday, 27 May 2012
|
What
Does the Back of Your Business Card Say?
by
Mike McDaniel
Business cards
with nothing on the back are wasted opportunities to sell.
Use the back of your card to expand and reaffirm your selling
sentence (which should be prominent on the front of your card).
If your selling sentence is "Where You Save 20% on Power
Tools Everyday", use the space on the back to list the
brands on sale every day. Another solid impression about you
and your business.
You can use the back of your card to explain the high points
of your business, quote happy customers or list the products
you offer. If you quote, be sure to get permission. Implied
permission is when you use a sentence with quotes around it
and no attribution.
No need to fill the back edge to edge, but put something there
that will work for you. Judicious use of white space front and
back is the mark of a professional. Ever notice the aisles in
an expensive store are wider than Wal-Mart?
Find a way to work your name into what you put on the back.
The back is an ad for you, a mobile marketing piece. Without
your name there, the close is lost. Don't repeat anything else
from the front, but be sure your name is on both sides.
You can offer a quiz (or checklist) that will stimulate thinking
and prompt a call to you.
Some folks put valuable information on the back (police, fire,
hospital phone numbers, a calendar, or a football schedule).
Some cards use handy tips or conversion tables or charts.
Turn the back of your card into a coupon. When they redeem
the coupon, give them another card.
Another clever idea is to print the back of the card with enough
space for you to give your prospect your direct number or your
private 800 number by handwriting it in the space on the back.
"Here, let me give you my PRIVATE number" indicates
in not so subtle tones not everyone gets that number or you
would have printed it on there for all to see. The chance of
that card making it back to the prospect's desk are 10 times
better than a ho-hum card.
If you use color on the front, the back can be done in black
and white. Information is usually presented in black and white.
Nice physiological touch, and less expensive too.
Dig out that pile of cards you have saved from meetings, conventions
and networking. Few utilize the back for anything, let alone
planned marketing.
For more about business cards, get
my article "What's on Your Business Card?"
You stand out from the crowd when your business card is a professional
marketing piece, both sides.
2005 © BIG Mike McDaniel. All Rights Reserved.
BIG
Mike is a Professional Speaker and Small Business
Consultant with over 30 years experience. Visit his website
at http://BIGIdeasGroup.com.
Subscribe
to "BIG Mike's BIG Ideas" Newsletter.
Warning: ./cache is not writeable. Make sure you've set the correct relative or absolute path, and that the location is server-writable. in /home/inter154/public_html/simplepie.inc on line 1780
| Hot
Recommendations |
 |
|
| Internet
Mastery Center Blog |
The importance of having a social media marketing plan.
Do you already have a social media marketing plan in place? If you aren’t utilizing social media in your marketing plan, then you’re really missing out! Within 6 months of adding social media to my marketing, I had tripled leads and income, which isn’t something to be sneezed at. The beautiful thing about social media [...]
Red Light/Green Light TRAFFIC…
Russell Brunson has been conducting a series of ‘live’ affiliate marketing training videos that are nothing short of awesome! This Friday he’s going to reveal why it’s so easy get traffic for SUPER competitive keywords using his “Red Light/Green Light” SEO strategy. DON’T MISS IT…you’ll only be billed $1 for your registration, after which Affiliate [...]
Internet Marketing For Busy Moms (And Dads Too!)
You probably have heard stories of online rags-to-riches. You’ve seen ordinary people becoming highly respected marketing experts. You may even know of a friend who was once a marketing ‘nobody’ now having everyone calling him/her a ‘guru’. Question is: when will it be your turn? While your ‘guru’ friends seem to have a knack for [...]
13% conversion rate is ho-hum normal to some guys…
By Internet Marketing standards, a 1% conversion rate is pretty normal. You are kicking butt if you can hit 2% or 3%. But when Simon Hodgkinson and Jeremy Gislason start to hit 13% and up to 72%+ conversions, I seriously wonder whether they are playing a fair game… Well, you can find out today and [...]
All-new autoresponder with NO monthly fees!
arpReach has completed remaking its brand name from what is formerly known as Autoresponse Plus to bring you new features and improvement to its e-mailing service. What’s more, arpReach has NO monthly fees. It’s only a one-time investment for setting up as many e-mail lists as you like! Read the Top 10 Changes made to [...]
|
|
