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Sunday, 27 May 2012
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How
To Promote Your eBay Business (With 3 Simple Letters)
by
Dave Lovelace
As with any business,
you're "dead in the water" unless there are paying
customers to keep you 'afloat'. Those customers are called 'traffic'
(whether you're operating online or offline).
But how do you
get targeted traffic (your prospective customers) to look in
your direction in the quickest time possible? I'll answer that
in 3 letters: PPC, otherwise known as "Pay-Per-Click"
advertising.
A simplistic explanation of PPC advertising is that you're
paying when someone clicks on an Ad that you've placed which
is written to attract very targeted customers who are searching
for your exact product or service.
How are they searching? By entering keywords and phrases into
the search engines.
All you need to do to get your 'billboard' in front of them
is to make a list of the Keywords that most of these people
are using (to search for your products or services) and bid
on those keywords on a per-click basis. Most PPC search engines
typically allow a minimum of 10 cents per click (some may be
as low as 5 cents).
It's easy to find out what keywords are being used in the search
engines. I use a free piece of software called Good
Keywords to extract this information from the search engines
in just seconds.
Once you have a list of keywords in place, you'll want to create
your ad using a few of those keywords in the ad's text. Once
you determine your budget, what you want to pay per-click, post
your ad with search engines who offer PPC advertising options.
I'll give you a link to the most popular of these search engines
in a moment.
Now when anyone types in a keyword that you've bid on, you're
Ad will show up. If it gets the prospective customer's attention,
they'll click on it to go to your site (auction store, etc)
to get more information. The rest is up to you to close the
sale. Just ensure that you've followed a few basic and simple
rules for listing your product. Need a reminder? Learn more
right here.
The most popular PPC service? It may be no surprise, as this
one happens to be the largest and most recommended by marketing
experts. I'm referring to Google
Adwords.
These are the classified-sized ads you see on the right-hand
side of Google's "results page" whenever you use their
search engine. And your ad could be showing up in on Google's
results page and driving targeted traffic to your eBay store
(or any page that you want to send traffic to) in as little
as the next 15 minutes.
Side note: with any paid advertising method, make sure that
your expected profit margin covers your ad costs. It's all about
testing to see what works best for you and your business.
Ready to give PPC a try?
First, you need to gather your keywords and create your ad.
But keep in mind, there is a formula to creating this type of
targeted ad that ensures the "most bang for your buck".
The good news is you can discover this formula immediately
by reviewing this free Adwords
"Super Tips" course. No registration required
(at the time of this writing). You'll get instant access and
you'll shave months off your learning curve. I'm all about "getting
it right the first time" whenever possible.
Pay-Per-Click advertising can be very effective, as you've
just taken your products to the world outside eBay. Imagine
someone going to a search engine, typing in what they're looking
for and seeing your store right there!
What's more, if you target this approach to specific models
of a product it can be very cheap. Most advertisers try to get
as much traffic as they can instead of targeting their ads as
specifically as you will be, meaning there won't be much competition
for the keywords.
By the way, eBay encourages this method of marketing because
it benefits as well as you, since it drives new buyers to eBay
as a whole, not just to your site.
So when planning your next marketing budget, take a serious
look at Pay-Per-Click. It may be the competitive edge you've
been looking for.
Dave Lovelace is the author of eBay
Platinum Profits, a step-by-step beginner's guide to Making
Money on eBay "the right way the first time". Subscribe
to Dave's FREE 9-day mini-course, "eBay
Success Tips: Quick-Start Guide To Winning The Auction Game
(for Newbies)" and discover everything you need to
know to get started right away!
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