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Targeted Affiliate Marketing Using Mini-Sites

by Cody Moya

One of the best, and most effective, methods of growing your affiliate marketing business is by promoting highly targeted niche products for Internet merchants. Niche products have many advantages, including lower levels of competition, higher click-through and sales conversion rates and higher commissions.

In addition, the mini-websites used to promote affiliates who sell niche products are among the easiest and least expensive to create and maintain.

The concept behind niche marketing by using mini-sites is deceptively simple. The first step is to create a one or two-page website which is focused exclusively on a single niche market or specific subject. Everything on this website should be focused on getting visitors to take the action you want them to.

The mini-site should be designed cleanly using only standard, plain vanilla HTML code, with no flash, animation or other fancy plug-ins. Graphics should also be kept to a minimum. It is important to keep the page as simple as possible. The page should contain no banner ads or outside links. Nothing on the page should distract the attention of the visitor.

The entire purpose of the mini-site is to attract a highly targeted audience. The more highly targeted the audience is, the better it will be for you. For example the mini site should focus on one specific product. If you have more than one product to promote, create a mini-page for each product.

Niche markets are among the most profitable of all Internet markets, and they tend to have much higher sales conversion rates and click-through rates than do more general interest websites. People who express an interest in these types of niche markets generally work very hard to find what they are looking for, and when they have found it they are ready to buy then and there.

Savvy affiliates will take advantage of this aspect of niche marketing by making their websites as simple as possible. Creating a simple squeeze page consisting of only a signup form and a free offer is a great way to capture the e-mail addresses of those highly specialized consumers.

That highly specialized and targeted e-mail list of subscribers can then be used to market products again and again. Since these highly specialized consumers are more likely to buy the products offered than the public at large, you will likely see higher conversion rates than those enjoyed on your general-purpose affiliate sites.

There is no doubt that using highly targeted niche marketing in your affiliate program is a great way to boost your exposure as well as your affiliate income.

The hardest part of this kind of targeted affiliate marketing is finding the niche in the first place, but in many cases you may be overlooking some obvious sources of niche marketing. If you enjoy a particular activity or hobby, especially an obscure or relatively unknown hobby or interest, you may have already discovered such a niche market. If you use a particular item in your hobby or activity, be sure to look there first for a great niche marketing opportunity.

Cody Moya has produced a "How to Earn As Affiliate" e-course. You can sign up for this and other free e-courses here.

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