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Tuesday, 02 Dec 2008
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Affiliates'
Biggest Mistake
by
Steve Yakim
Let's take a look
at the reason why 98% of all affiliates fail. If you don't know
you are making the affiliates' No. 1 mistake, how are you going
to fix it?
You and almost every seller of affiliate products are making
the same mistake. When you promote a product from any affiliate
program, who do you think is the one who really profits?
Your answer is most likely both you and the affiliate program
owner profit. After all, you earn your commission and the affiliate
program owner gets the remaining profit from the sale of the product.
Both you and the affiliate program owner make money.
This is not a bad arrangement except that you almost always lose
your lead whether a sale is made or not. What this means is that
you are forced to focus on a one-time sale and spend most of your
time chasing new customers.
Were you able to build a list?
In reality you helped build the affiliate program owner's list.
This is a list that you are not allowed to use. As an affiliate,
you do not have access to all the names and email addresses of
the customers that purchased the product that you paid to advertise.
All you get is a short record of the transaction and the amount
of commission you earned.
There are 3 outstanding disadvantages you are facing because
you don't have access to this list...
1. It doesn't give you any options for promoting other profitable
affiliate programs to your customers.
2. It doesn't allow you to sell a product you have created yourself.
3. It doesn't allow you to sell any products you have purchased
reprint rights to.
Like all the Internet gurus say, the fortune is in having your
own list that you can promote to over and over again.
Let's suppose you got a very good conversion rate of 7% on the
product you advertised for the affiliate program. What happened
to the other 93% of the visitors that went to the sales letter
and didn't make a purchase? After all, you worked hard to get
these potential customers to the sales letter, and you are just
going to let 93% of these prospects leave without a purchase.
In other words, 93% of your work was a waste of your time and
effort. By simply promoting an affiliate program and allowing
the affiliate program owner to build their list and business while
you LOSE out on thousands of dollars in profits because you didn't
maximize the benefits of your efforts.
This is the number 1 BIGGEST MISTAKE being made by most affiliates
that is costing them THOUSANDS of dollars in profits. The Internet
gurus keep telling you to build a list. But did you notice that
even though they tell you to build a list, they don't give you
the tools or knowledge you need to build your list.
Finally revealed are the tools, and knowledge you need to stop
making the number 1 BIGGEST MISTAKE being made by most affiliates.
A Typical Affiliate Sales Method
In a typical affiliate sales method, which is probably the method
YOU are using, you place an ad with the link to the affiliate
site. Your potential customer clicks on your link to the affiliate
owner's sales letter. If the customer makes a purchase from the
affiliate owner's sales letter, you make a profit.
But if the customer does not make a purchase you don't make anything.
Plus, whether a purchase is made or not, any future contact with
that customer is gone and you have to start the process over again.
I now hope you understand the importance of building a highly
targeted customer list. Every time a potential customer comes
to your website and leaves without you capturing that person's
name and e-mail address, you are potentially losing thousands
of dollars in profits.
I know you want to make money, but it is more important that
you collect each person's personal information than to make a
sale. There will be plenty of sales if your sales letter does
its job and presents a unique offer and closes the sale.
The person may not like or need the product you are trying to
sell to them. But they may be interested in many other products
that you are selling.
Steve A. Yakim's (That's Me) Power Affiliate Sales Method
The only thing that the typical sales method has in common with
Steve's Power Affiliate Sales Method is: you place an ad. But
the ad you place has a link to a capture page instead of the link
to the affiliate owner's sales letter.
The capture page records the visitor's name and e-mail address
and offers a bonus to the visitor. This is where your list begins.
Now, after the visitor's name and e-mail address is recorded,
the visitor is sent to the affiliate owner's sales letter.
If the visitor does not make a purchase while at the affiliate
owner's sales letter, your effort is not lost. You now have the
capability to follow up with additional offers to this visitor
because you have their name and e-mail address.
Just because you have collected the visitor's name and e-mail
address, the visitor can still be a potential buyer and may purchase
from your follow-up ad and still be a source for additional profits
from other targeted ads you present to the customer.
To sweeten this whole plan, when the visitor makes a purchase
you make a profit but you still have the customer's name and e-mail
address and you can still use follow up offers. That is the best
of both possibilities.
Now this is where everyone else's sales method ends. But with
Steve's Sales Method you receive another very powerful tactic.
You have spent time and money to advertise the affiliate owner's
product and the customer has decided to purchase or not to purchase
the product and is leaving the sales letter.
When the customer closes the sales letter, he or she sees an
exit popup that you have placed there when the customer went to
the sales letter. This popup directs the customer to the sales
letter of one of your products or another affiliate program.
What this means is that you have now presented 2 different products
for the same time and money as it cost you to formerly present
the one product. You have effectively doubled your opportunity
to make a sale with no extra cost or effort.
If you want to triple your production, you can add another popup
to another product. You must be very careful not to abuse all
of this extra power and put too many exit popups.
You now have the power to send the customer anywhere you want.
I will diagram Steve's Affiliate Sales Method so you can see the
big difference between the typical sales page and Steve's Affiliate
Sales Method.
Now you can see just how powerful Steve A. Yakim's Power Affiliate
Sales Method really is. Stop making the affiliates' #1 mistake!
I now hope you understand the importance of building a highly
targeted customer list. Every time a potential customer comes
to your website and leaves without you capturing that person's
name and e-mail address, you are potentially losing thousands
of dollars in profits.
I know you want to make money, but it is more important that
you collect each person's personal information than to make a
sale. There will be plenty of sales if your sales letter does
its job and presents a unique offer and closes the sale.
The person may not like or need the product you are trying to
sell to them. But they may be interested in many another products
that you are selling.
How are you going to tell them about these other products or
future products that you will be able to offer if you did not
collect the customer's information when they visited your website?
I will tell you the answer just in case you still don't get it!
YOU CAN'T! Unless you were able to capture the visitor's name
and e-mail address, you will never have another chance to sell
this person another thing.
In other words, you absolutely must capture your visitor’s
information to be successful on the Internet. It is the most important
process in Internet Marketing.
There is an absolute proven equation for success on the Internet
that is...
subscribers = future customers
Did you know that 42% of the people that have bought from you
one-time will make other purchases from you again and again? But
NOT if you didn't collect their name and e-mail address.
Victoria's Secrets (my wife's favorite), Sears, J.C. Penney,
IBM, Compaq, Linksys, and the list goes on and on and on (just
like the energizer bunny), they all find that it is important
to capture their customer's names and e-mail addresses.
So there can be no possible way you can expect to be successful
if you don't collect this kind of information. If you do not want
to bother with this very important step for success, you need
to stop reading now because Internet Marketing is not for you.
Now that I think I have made my point, I will get down off of
the soapbox.
I don't want to leave you hanging here. If you don't know how
to create a capture page, or don't even know how to write HTML
code. There is software available that can create capture pages
for you in about five minutes of work. STOP losing your leads
and get more information about The
Affiliate Advantage.
Steve
Yakim has packed several careers in different professions into
his life and he hasn't finished yet. He has a Bachelor Degree
in Micro Computer Network Management and is a certificated Microsoft
Certified Systems Engineer. He says that is almost as much fun
as when he was a professional magician, touring around the U.S.A.!
He's
been on the Internet since 1996 and has several Internet businesses
of his own. As you can see yard
sales are just one of his many interests. Why not make it
yours?
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