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Good day
, do you know how to woo an old-time maiden?
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The
Secret Of Buzz Marketing
The
Copywriting Secret
********************
The
Secret Of Buzz Marketing
On November 14th,
I wrote:
"This free
report is very good except the JV part. My advice to you is
take this whole idea of "The Death Of..." presentation
with a pinch of salt ((in the short term)). Honestly, the author
is just playing a game of influence. Why do I say this?
Because it is not beneficial for those who are willing to change
their way of thinking to give up halfway in their current projects
and restart again. Whatever your current projects are, they should
be stepping stones towards the ideas this author is presenting.
That's natural progress. Whatever your goals are, if they are
MORE urgent and important than what the report says, complete
them, and leverage on the results to step up to the next level.
The author, the same guy who said that one of the biggest JV
mistake is to "insult the marketer by telling him how he
is going to get rich by making this amount of $ with this % of
conversion" in the report "The World's Most Shocking
JV Mistakes", has stepped up, so don't disturb him with JVs.
Why? Because he feels spoilt for choices and has no positive vocabulary
to express himself than to thump those who needs to eat rice.
Perhaps he's in Barclays Premier League, but we are still stuck
at Division 2. So what? There will always be dime sales,
firesales and Frugal Fridays. The flea market will always
have its own flea audience, and we will continue to "sleep
around with one another's sisters" (page 8). The author has
not addressed "The Resurrection Of The Flea Market"
because he has not realized flea markets also have their own evolving
dynamics to make themselves relevant. Marketers continue to choose
the way they make money by catering to a market they feel comfortable
with, one that is compatible to their level of thought.
True, trends will evolve, and the report is definitely prophetic,
with great elements of Rich Schefren's IBM ideas in it, but the
moment the author promotes for another marketer, the JV part can
be forgettable.
MONEY HAS NO EYES. IF ANYONE CAN MAKE IT, SO CAN...I.
My words, my responsibility. - Nelson"
---
Thomas enquired:
"That's pretty
low using a sexual subject line to get people to open your e-mails.
I thought you were classy marketers. There must be some mistake,
suggesting incest sexual relations with sisters. You just lost
my respect as a fellow marketer. Explain."
---
Dear Thomas,
I reckon there will be a few replies but I am glad to discuss
with fellow subscribers, knowing that they are human beings too.
First, it has nothing to do with Justin. I am sorry that you
would feel offended by the headline, despite the fact that I wrote
it 1) as a reaction to what the author has written, 2) in context
of what the author has written, 3) based on assumption (wrong!)
that my subscribers have already read what the author
has written.
In the ultimate case that the author is much successful than
me, I admit I could not hold a candle in argument and achievement.
However, if anyone should think I'm "taking issue personally",
actually no. A free report like this is a 'great' moment of buzz
marketing; you can take advantage to approve or disprove
of the content if you are given a legitimate space to
air your views, in which case I even published word for word in
the author's blog. It was printed as a comment, with my name and
link on it *gasp*. Does anyone think I did this recklessly?
Thomas, you are right: it may be quite a low blow, but a publicity
stunt nonetheless, if you dare execute such a flip. Buzz marketing
does not always work, less so in niche marketing. The creator
of buzz runs the risk of having it backfire on himself, unless
he has something strong and certain to say.
Years ago, I was taught and trained to "think opposite"
whenever possible: resist against herd mentality. If most people
go left, you go right. My last mail is an example of such an application,
and I don't think it is the first one. I also learned that a matter
at hand need not always be judged as right or wrong, but empowering
or limiting. A moment of buzz is surely influence successfully
applied. The author started a game which other marketers played
right into it, and perhaps even built subscriber
base for him. Whether he reads my comment or not does
not matter. If he takes issue with me...he played into my game.
Just last week, a friend said to me Internet Marketing is all
"a game of fast ideas moving round and round". I could
not agree more, not only because leaders move fast, but also slow
movers get agitated, Oil is added onto fire when not only new
methods of online marketing are pushed as new flavours, but old
methods are promptly declared dead just when everyone else is
still working on them. Whether the new methods are ultimately
effective or not is entirely another matter.
I also understand that by opting in, my subscribers give me a
vote of confidence. That gives me the responsibility to look after
you :) At the same time, my wish is that through my contribution,
you can tune yourself up to become highly aware of Internet Marketing
trends and changes, to discern and think critically, to sift through
pointless information and extract the useful ones. The author
wrote something pessimistic about the state of joint ventures
(the sister part), I simply disagree in a way.
Women? Dear me, women account for as much as 80% of Internet
purchases any time of the year. Without Eve, Adam will shrink!
In "Chapter 10: Power Of The Mastermind: The Driving Force"
of Napoleon Hill's Think And Grow Rich, it is written: "Money
is as shy and elusive as the 'old time maiden'. It must
be wooed and won by methods not unlike those used by a determined
lover, in pursuit of the girl of his choice." Now
I don't know what Napoleon was thinking about women as he wrote
the statement, but it seems like the prophecy is true and has
always been.
To all ladies who took offence, I am sorry. You may not purchase
from me this Christmas season :) I apologize for the mishandling
of my personal power and tongue on this occasion. For better or
worse, notoriety or prestige, to a better 2007!
********************
The
Copywriting Secret
As you sail through your Internet Marketing ventures, we're sure
you will soon find out important it is to have good copywriting
that will make your website sell.
In all earnestness, forget the sales templates that come with
MRR or PLR products. Many websites come and go, but the ones that
remain solid and successful are written by copywriting masters
from scratch, not recycled from other websites :)
More than following rehashed formulas, they follow principles
and guidelines, but the sky's the limit in the creativity area.
It takes weeks to learn how to do basic copywriting, and years
to master the art and science of placing the right words in the
right location at the right time.
Copywriters get the gist of the copywriting secret by sheer dedication
to the skill through self-learning or learning from teachers.
The question is...
"What is The Copywriting Secret?"
Can anyone use the copywriting secret to tap into any market
they choose to target?
Before we answer this question for you...
We want you to understand that regardless of whether you are
in the health, e-book, real estate, food, or even Internet Marketing
industry, without the power of the copywriting secret, your website
is destined for FAILURE.
In other words...
Before you even continue working on your new idea, new product,
new website, you need to master the copywriting secret first.
You need to understand how to deliver your message to your audience
within your sales letter.
This is very crucial.
This is what will make or break your business.
This is also the reason that 99.99% of the websites out there
will NEVER make a fortune online.
Regardless of whether you believe it, understand it, or not,
the copywriting secret is the MOST powerful secret you need to
master if you would like to survive or even think of taking your
business to the next level.
We don't care what product you are selling.
We don't care what service you are selling.
We don't care what market you are targeting.
By utilizing the power of the copywriting secret, you can literally
CRUSH your competitors in any market you choose to tap into.
Today, we really want you to pay a very close attention to The
Copywriting Secret, read every word
on the website, and find out how the copywriting secret will help
you take your business to the next level.
To
Your Virtual Success,
Nelson Tan
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