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Good day
! If you can link the dots between this week's Q&A,
relationship marketing, the article on pleasure and pain and the
rules for Internet product creation...we think you can call yourself
an Internet Marketer ;)
Untitled Document
| All
About The Internet, Software And Business |
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Here's
Your Relationship Marketing E-Course ($127)
Q&A:
Review Our Site
Have
you download these toolbars yet?
Invitation
For Link Exchange
Pleasure
& Pain, Ego & Fear
Johnathan
Mizel's 3 Rules For Internet Product Creation
Maximize
Your AdSense CTR
********************
Here's
Your Relationship Marketing E-Course (worth $127)
 Say
'hi' to Mr. Lawrence Baker.
Now
that I got your attention, just want to tell you "Relationship
Marketing Tips" is now ready for your subscription.
It's FREE *yawn*.
Issue
#10 has the details. You may have downloaded his e-book before.
In any case, we thought at least half of you out there did not
finish it. Come on, admit it! That's how we abuse free downloads!
;)
This
e-course of short tips will refer you back to significant pages
of the book. We just gone through it twice and we do feel it has
some very important stuff going on. Click here
to start.
Lawrence's
"Get It Together" package is now sold
within a limited promotional period, so you might
want to check that out in the e-book. Thanks.
********************
Q&A:
Review Our Site
Here
is another Q&A
for a site review. This is most helpful for all who want a
more ambitious layout. Take away whatever you can learn.
Another
recommendation is you go to Google and do a search based
on a keyword of your industry e.g. 'lawn care', 'facial
treatment', 'small business advice' etc. Check the top 10 sites
and observe why the sites are designed the way they were (that's
precisely why they rank on the first page). Look out for how
they get subscribers, present their products, their keyword density
and their meta tags (View → Source). In their meta
tags, find out what keywords the webmasters fill in, then imitate
them, simple.
********************
Have
you download these toolbars yet?
The
Google
toolbar displays your PageRank and contains functions like popup
blocking and auto form-filling while the Alexa
toolbar is great for searching site and traffic information about
your own site and other related websites. If you want to know
how far your site has accomplished based on these 2 crucial info
on a weekly basis, you should install these toolbars which show
up on your browser. It's quite mandatory.
Here's
a major thesis
on Google PageRank. Woah!
********************
Invitation
For Link Exchange
We
received a good number of mails to exchange links lately. To make
the process faster, you can go to http://www.internetmasterycenter.com/partner-links.php
and follow the instructions. We will promote the link directory
aggressively.
Here
is another excellent
place to exchange links.
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Pleasure
& Pain, Ego & Fear
It’s
been proven when somebody makes a buying decision, they do so
for one of two opposing reasons:
1)
Pleasure or Ego: They want to move toward something.
This is known as "chance of gain" positioning. Your
product or service helps people further their pleasure, realize
a passion, or take some action that makes them happy, e.g. a new
car; a pair of skis; a book about being successful.
2)
Pain or Fear: They want to move away from something.
This is known as "fear of loss" positioning. Your product
or service helps people avoid trouble, risk, or eliminate something
that keeps them up at night, e.g. an insurance policy; an accountant;
a gun.
The
best thing about businesses with websites is you can use both
of the above appeals to attract them in your sales communication.
Both pleasure and pain, ego and fear will motivate them to take
action, and that can be a gold mine, because when you figure out
what to sell and how to sell it the first time, you can
do it again and again!
Which
reason would you predominantly reflect in your copywriting? Which
reason sounds more impactful or relevant to your subject matter?
As an example, we know focusing on pain more likely push prospects
into buying a health product. Maybe you can come up with 2 versions
of a sales copy and have someone read through them and see which
one they prefer (although their preferences do not represent the
whole market), or you can run both sales copies at the same time
and track the results.
********************
Johnathan
Mizel's 3 Rules For Internet Product Creation
1)
If we create a text-based product, like a book, manual, or newsletter,
it will be deliverable over the web or via download (in various
word processing formats). We will no longer deliver physically
printed paper and ink products that are out of date faster than
we can create them.
2)
If we create a video or audio, we will only do so as part of a
larger package designed to sell for more than $200.
This higher margin allows us the luxury of non-digital delivery.
3)
All front-end sales (the first purchase a person
makes) will be for digital products. We will
only create physical products for our existing
customers as backend sales or in conjunction with a seminar or
workshop.
********************
Maximize
Your AdSense CTR
Whether you buy his products or not, this special
report by Jeff Alderson gives you great tips to reap the max
out of Google ads.
|
Fresh
Picks |
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|
FeedMagic
Co-Reg Master
How
To Build Your Professional, Response-Driven Website In Just 27
Minutes
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FeedMagic
Here's
a script-based autoresponder
solution that allows your subscribers to choose between
e-mails or RSS feeds and even do podcasts. Communication
will be seamless and hassle-free. There are documents to assist
you in installation and usage, as well as a 'live' demo page and
a QuickTime demo video for intro.
We
compare with other similar script-based solutions and for a one-time
investment + for the fact that you can send RSS feeds and podcasts
from a central mailing backoffice, this is definitely one Fresh
Pick to get. *FeedMagic*
********************
Co-Reg
Master
It's
about time co-registration becomes an increasingly popular method
to get new subscribers...next to buying e-mail addresses. With
Co-Reg
Master, you could be selling co-registrations to 3rd-party
advertisers (and growing your own opt-in list) when your visitors
perform everyday actions at your site like:
*
Sign up for your e-zine/mailing list
* Download your software, ebooks, or any other downloadable file
you offer.
* Use your contact form
* Register or post in your forums
* Enter your contest or sweepstakes
* Use your "Tell-A-Friend" form (even if you're using
a third-party service, like SuperTaf!)
* Send postcards through your website
* and anything else you can think of!
Just
install a script and alter 2 lines of HTML code and you are up
and running!
********************
How
To Build Your Professional, Response-Driven Website In Just 27
Minutes
Jason
Mangrum presents all the little secrets
that come together to create the ultimate direct-selling, credit
card-pulling sales sizzler yet! Watch a free video to find out
their characteristics and nuances today!
| The
Human Inter-dependency Dynamics |
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Joint
Venture Tips
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Joint
Venture Tips
11
Joint Venture Ideas To Get You Started On The Fast Track To Quick
Profits by Liz Tomey
How
To Create A Risk-Free Money Making Proposition Using JV Marketing
by Terry Dean
Sending
A Joint Venture Proposal by John Kovacs
| Your
Inner Strength Info-chest |
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The
Dedication To Truth
Influence
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The
Dedication To Truth
"What
is truth?" – Pontius
Pilate
The
first and most important factor in the dedication to truth is
absolute integrity. When action and intention
align themselves, they become congruent. Once that happens, you
get integrity. The dedication to truth starts with what
all great thinkers would say, your mind, specifically, clear thought.
In
a self-development course, we were asked this eye-popping question,
"Who has more integrity, Bush Jr. or Uncle Osama?"...We
shouldn't talk about politics but there is no bigger (read 'Influence')
comparison between 2 contemporary figures in our times than these
2 folks. Some people thought Osama is more convicted and
passionate to his cause, albeit for all the wrong reasons.
Maybe it would be more interesting if Osama goes 1-on-1 with Roosevelt
to see who flinch first. Or it could be easier to compare Mr.
President with the other er...'flip-flopping' presidential candidate.
The
answer to the question is, "Who's to say Osama or Bush has
integrity? Only he best knows himself."
Therefore,
your level of integrity cannot be measured against the
quality of relationships you forge with other people.
The 'social' definition of integrity is "If nobody can ever
prove that I lack integrity, then I must have it. Innocent until
proven guilty."
This
works fine if your only concern is how you appear to other people.
It permits a variety of deceitful behaviors, such as allowing
another person to continue in a mistaken belief, or failing to
tell someone something that they should know.
The
reasoning used to justify such behaviors is destructive to clear
thought. First, it is impossible to engage in deceptive behavior
without in some way believing the untruth in some corner
of your mind. That means there MUST be falsehood.
Every time you tell or think and act anything less than the absolute
truth, you create a little wall in your mind, and then you must
maintain that wall for as long as the consequences of the falsehood
may come back to you. After a while, your mind is full of walls.
How can you think clearly with a cluttered mind?
Integrity is not for the benefit of others; it is for your own
benefit. It smooths the path to the Truth, which is ultimately
the most correct destination.
That's
the way of all things. If you want money, you have to be absolutely
dedicated and make no compromises in the most noble and wonderful
manner of pursuit, and we have plenty of people doing the opposite
and they are quite 'integral' about it. Who are we to help them
if they insist they are 'right'? But because of their own integrity,
quite likely they can achieve their results—that is, $$$—if
they stick their neck out to the end (persistence),
regardless of morals, ethics and methods... unless there's a larger
source of opposing influence.
Again
we say the pursuit of Truth starts with the highest possible form
of congruency between action and intention. It doesn't take long.
*SNAP* It can start NOW. If you think you do
not understand the last statement, your mind should be in a gray
area. It's simply cluttered. Don't worry. Log off, switch off
your PC and have a cup of warm coffee or take a walk and enjoy
the breeze, birds, flowers and trees. When you realize some things
in your heart, come back and make a phone call to someone whom
you always look up to as a 'guru' and ask him/her, "Who has
more integrity, Bush Jr. or Uncle Osama? Don't ask, just answer
the question."
If
s/he goes, "Well uh...I think it's..." and name either
one of them, stop listening, hang up the phone and smile, thinking
that you can do better.
It's
not who think who is, but who IS to him/herself!
Who
is going to retire online? We won't want to encourage by saying,
"Yes, YOU! Now buy my product." Well, you're suppose
to. What we want to drive at is, when you are convinced you can
get rich in the best possible way and in the most righteous manner
and you integrate clear thought of that into your whole
being, you're absolutely right. Go for it.
Otherwise,
continue to engage in less-than-perfect behaviors. Compromising
integrity in pursuit of objectives doesn't make bad people. It
just makes them bad thinkers.
********************
Influence
What
is Influence? Our personal definition: Influence is Integrity
Amplified Outward. It can be good or bad, only that it
is the unseen transmutation that makes you look 'larger than life',
so to speak.
All
men and women have some amount of influence, but most fail to
recognize it in themselves. As a result, they aren't able to harness
and direct it purposefully. They also fail to comprehend the larger
implications and consequences of their own actions.
Influence
is more than winning people over to your side by pursuing them.
It is accentuating your integrity in everything that you
do. You are saying, "This is who I am, what I stand
for and why I do it. No apologies." And when you say it long
enough, the right people will take notice and come. The period
of gestation a.k.a. the question of "How long?" is the
real challenge. Your patience will look after
you on that.
When
you know how to direct influence in order to gain back desired
results, you are on your way to practicing leadership.
To
Your Virtual Success,
Justin
Koh and Nelson Tan
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